INTRODUCING OUR NEW SERVICE "WELLA COLOUR FRESH CREATE"
The 1970’s was a truly transformative decade, not only for its influence on fashion but as it also spawned a care-free attitude to experimentation that extended from lifestyle to hair color. The trend for bold, bright hair took hold with provocateurs from the 70’s during the punk period, who created a legacy that lasted – and has grown – through the decades. After all, creativity thrives where colour lives – we see colour in every creative sphere, from designer’s catwalk creations to celebrity transformations on camera. Expressive colour is here and ready to go mainstream.
A few decades later the hair care colour space is experiencing a boom with the return of bold and pastel palettes. Coty’s Wella Professionals introduces new Colour Fresh CREATE, ex expressive semi-permanent palette of 12 specially crafted fully intermixable pure vibrant shades and one Clear shade. Co-created with 9 Global Creative Artists, each Color Fresh CREATE line has distinctive packaging featuring unique logo expressions on each shade. Color Fresh CREATE offers limitless colour creativity colour choices to transform your client’s creative inspiration into real hair colour creations.
Meet the 9 color creators:
- Suzi Weiss-Fischmann, First Lady Of Nails OPI Founder
- Clayde Baumann, Wella UK Top Artist
- Jutta Gsell, Wella Dach Top Artist
- Alexis Ferrer, Wella Global Creative Artist
- Ash Crocker, Wella Australia Top Artist
- Sonya Dove, Wella Global Creative Artist
- Egidio Borri, Wella Italy Top Artist
- Reiner Sauter, Wella VP Creative Hair
- Jason Gray, Wella Global Creative Artist
“What I love about the arrival of Color Fresh CREATE is I now have the ability to expand my color communication in more imaginative ways. Every hue in the portfolio is richly saturated and has a unique personality that provokes the next level of artistry for me. I’m inspired to want to get to know each character and what they’re capable of alone, together, or in ways unimaginable!”
Sonya Dove, Wella Professionals Global Creative Artist
“If I had to choose a fun color to dye my hair, it would be difficult to pick just one, I’d choose multiple colors, I think rainbow hair would be fun. If I was pushed to pick just one, it would be pink because everyone loves pink and it’s a fun festival look”
Sophie Turner, Wella Professionals Global Brand Ambassador
A true creative, semi-permanent* colour cream which fades true to tone over time and pastelizes during each wash, Wella Professionals Color Fresh CREATE, gradually fades into beautiful soft pastel hues and lasts up to 20 washes*, thanks to the carefully selected dyes that avoid an off tone fade, allowing clients to enjoy full creativity and freedom to change! Its Precision Cream formula enables controlled application and unlimited colouring techniques, while it is ammonia-free, fragrance-free and peroxide-free. Make your clients feel as unique as your creation with the new Color Fresh CREATE by Wella Professionals new semi-permanent expressive colour palette.
Published: 18/01/18